About Us
Why Choose Us
We do our homework - we know the best practices in today's ocular care, and where medicine and technology
are headed tomorrow.
How We Can Help You
Need a LASIK referral?
Got something stuck in your eye? Never found a comfy pair of contacts? Let's see what we can do!
See the Difference
Small-town attitude paired
with smiling staff, the latest looks,
and the best in patient care
in three north Idaho locations.
Our Services
Your Health
As an optometrist's office, our number one concern is always your health. That's why we build dilation into even our lowest-priced exams - we want to ensure your optimal vision not just today, but far into the future. Questions aren't shunned, but embraced and explained to our fullest ability. And when we say "lowest-priced," we mean it. We offer some of the most affordable pricing you'll see in the tri-county area.
Our Expertise
From long-term diseases like glaucoma and macular degeneration, to quickly-solved conditions like cataracts, eye infections, foreign bodies, or abrasions, Dr. Amber Prins provides the care you need.
Experiencing a sudden loss of vision? If our local schedule is full, we provide emergency care at our satellite clinics in Bonners Ferry and Sandpoint, helping you get the care you need at unusual speed.
Expect the Best
Whether you're fashion-forward or hate emerging from the North Idaho forests, we've got a bit of something for everyone. On our shelves, you'll find names you recognize -- Oakley, Ray-Ban, Marc Jacobs -- as well as artisan and niche brands, like Prodesign, Flexon, Wiley X, and Miraflex. Can't find what you're looking for? Our skilled opticians have thousands of special-order options to help you live well and play hard in our beautiful Inland Northwest.